Graphyte Launches Intelligent Layouts To Bring Effortless Netflix-style Hyper-personalisation To Betting
London - 16th September 2019 Graphyte, the real-time personalisation engine for the betting and video gaming industry, today released Intelligent Layouts, an advanced brand-new item extension enabling operators to provide entirely customised web and app experiences for each client.
With Intelligent Layouts, operators can instantly customize every aspect of its offering to each gamer's preferences, varying from customised navigation and menus, sport and video game classifications, promos, banners and new game launches, causing a completely unique mobile and desktop website design for every single consumer.
Intelligent Layouts sits on top of existing CMS or back-end platforms, checking out in available content on site and matching it at scale to gamers, using a machine-learning framework built on a deep profile of each user's play and browsing behaviours. The versatility of Intelligent Layouts guarantees that operators can manage the level of dynamic content, and can pick to fix curated content on occasions, brand-new games and banners, whilst customising the rest of the experience.
Damien Evans, co-founder of Graphyte, explains "When we began Graphyte, our mission was to develop the innovation to change the one-size-fits-all design so prevalent in betting and video gaming, to a one-size-fits-one model that seems so natural and apparent in other sectors like e-commerce. With Intelligent Layouts, we've built the ability for each operator to make the experience unique for each one of their consumers. As an operator, you'll understand that every part of your site is tuned to the choices of each gamer - all updated and managed in genuine time. As a gamer, the experience is changed, the video games and item classifications you like to play (or those that you are highly likely to enjoy) are always front-and-centre, and it doesn't stop there: promos you might have missed out on, new game launches and events and rate increases in sports can all be brought to the fore with Intelligent Layouts. It's exceptionally effective and the early results we've seen from operator trials have been amazing"
With Intelligent Layouts, operators can:
- Personalise their entire mobile web, app or desktop site for each customer, consisting of navigation, menus, banners and promotions pages
- Create a hyper-personalised, Netflix-style experience on gaming websites, arranging and ranking video games by flexible categories consisting of themes and video game types - all totally tuned to each user's preferences
- Seamlessly incorporate real-time product suggestions from Graphyte's Recommend engine, and layer on top of core gaming
- Control the level of personalisation, prioritise their own curated occasions, offers and price boosts in sports
that the most relevant categories and the video games and/or sports material within them are constantly surfaced first for players
- Rank and order bingo spaces along with conventional gambling establishment and slots products with dedicated performance for Bingo operators
- Manage dynamic refresh rates to make sure a consistent user experience
About Graphyte.
Graphyte is the real-time, cloud-based personalisation platform constructed for the wagering and gaming industry. Operators across sports betting and gaming use Graphyte's Personalise platform to serve product suggestions, dynamically personalise their web and native sites and engage clients in real time through existing marketing channels. Graphyte uses innovative device learning to bet, gameplay and browsing activity in genuine time to make every interaction with a customer appropriate and in-the-moment.
Graphyte Contact: Damien Evans CEO damien@graphyte.ai +44 7734 456 312 https://graphyte.ai